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- Thought Leadership & PR -
OnBrand Podcast: Building a Sonic Identity System with Joe Belliotti
By Nick Westergaard. Click here to listen to the podcast episode. https://www.nickwestergaard.com/building-a-sonic-identity-system-with-j...
Current Affairs Podcast with Rebecca Jolly: Role Of Brands In 2020
Click here to listen to the podcast https://abc-music-talk.sounder.fm/episode/brands2020 00:00:08 - 00:05:01 You're listening to the ABC...
Meet the Women of MixMag
In celebration of International Women's Day, meet the faces from behind-the-scenes Our foreword is written by our CEO, US, Rebecca Jolly....
These Brand Consultants Turned Nights on the Town Into Market Data
By Jennifer Miller. In 2013, Christopher Krietchman was walking down the street in Manhattan, worrying about his flailing meal-delivery...
Marketing in the Matrix: what does the metaverse sound like?
by Joe Belliotti. Sound is an important component of a brand's identity. It's time for marketers to begin thinking about how they can...
5 Trends at the Intersection of Music and Brands in 2022
By Rebecca Jolly & Joe Belliotti. TikTok, NFTs, sonic branding and more... Toward the end of last year, in a piece on this site, we...
Why Investing in Music & Sound on TikTok is Key
by Ilaria Mangiardi: We announced it a few weeks ago: MassiveMusic is now an official Sound Partner for brands on TikTok. Makes total...
Future-Proofing Brands Through Music
5 trends that are paving the wayhttps://musebycl.io/music/future-proofing-brands-through-music By Rebecca Jolly & Joe Belliotti: It's...
What should brands sound like in the metaverse?
The metaverse is opening the door to vast new possibilities for brands. It’s crucial, however, for a brand to give its consumers virtual...
How the Apple iPod Influenced Sonic Branding
America, reflects on how Apple used sonic branding to help us get used to a revolutionary new product, and to stand out... by Joe...
The Methodology Behind Great Sync: A Breakdown for Brands, Content Creators and Supervisors
By Joe Belliotti. As with marketing and advertising, selecting music in advertising is both an art and a science. While art preferences...
CULTURE MUSICEditors Talk: The Past, Present, and Future of Mixmag
By Michael Greene Since 1983 Mixmag has been one of the world’s biggest dance music and club culture media brands. Initially starting as...
Mixmag Parent Company Acquires Kerrang! & The Face Magazines
Mixmag's parent company Wasted Talent will apply its "video-first" strategy to the acquisitions, which emphasizes YouTube and social...
On TikTok, where audio is integral, brands can be limited by licensing.
By Alyssa Meyers. Here’s how they operate on the platform without risking potential trouble...
Orangetheory Fitness Does Licensing Right With Krewella Single
By Andrew Hampp As certain brands have learned the hard way — via things like $150 million lawsuits — licensing music in the world of...
MIXMAG and BUDWEISER announce their Global Music Cultural Partnership, the BudX Global Program
MIXMAG and BUDWEISER are thrilled to announce their Global Music Cultural Partnership, the BudX Global Program. The partnership from the...
A quick glimpse at sonic branding with former Head of Global Music at Coca-Cola Joe Belliotti
#GettingToKnow by Creativepool Editorial: One could say that Joe Belliotti is in love with the music industry. But even that alone would...
Cynopsis Live from CES: Interview with Joe Belliotti
By Cathy Applefeld Olson. Audio consumption—from podcasts to audio logos—is hot at CES, hot IRL. On Spotify alone, podcast consumption...
How Coke’s $10 Million Spotify Investment Will Pay Off For Music, Brands & Tech
By Andrew Hampp How Coca-Cola's $10 million bet on a fledgling streaming service called Spotify is about to pay off six years later --...
World AIDS Day Push Uses Music to Reach Millennials
By Lauren Johnson Today marks the beginning of a month-long, music-led campaign leading up to World AIDS Day from Coca-Cola and (RED)....
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