By Nick Westergaard. Click here to listen to the podcast episode. https://www.nickwestergaard.com/building-a-sonic-identity-system-with-j...

Click here to listen to the podcast https://abc-music-talk.sounder.fm/episode/brands2020 00:00:08 - 00:05:01 You're listening to the ABC...

In celebration of International Women's Day, meet the faces from behind-the-scenes Our foreword is written by our CEO, US, Rebecca Jolly....

By Jennifer Miller. In 2013, Christopher Krietchman was walking down the street in Manhattan, worrying about his flailing meal-delivery...

by Joe Belliotti. Sound is an important component of a brand's identity. It's time for marketers to begin thinking about how they can...

By Rebecca Jolly & Joe Belliotti. TikTok, NFTs, sonic branding and more... Toward the end of last year, in a piece on this site, we...

by Ilaria Mangiardi: We announced it a few weeks ago: MassiveMusic is now an official Sound Partner for brands on TikTok. Makes total...

5 trends that are paving the wayhttps://musebycl.io/music/future-proofing-brands-through-music By Rebecca Jolly & Joe Belliotti: It's...

The metaverse is opening the door to vast new possibilities for brands. It’s crucial, however, for a brand to give its consumers virtual...

America, reflects on how Apple used sonic branding to help us get used to a revolutionary new product, and to stand out... by Joe...

By Joe Belliotti. As with marketing and advertising, selecting music in advertising is both an art and a science. While art preferences...

By Michael Greene Since 1983 Mixmag has been one of the world’s biggest dance music and club culture media brands. Initially starting as...

Mixmag's parent company Wasted Talent will apply its "video-first" strategy to the acquisitions, which emphasizes YouTube and social...

By Alyssa Meyers. Here’s how they operate on the platform without risking potential trouble...

By Andrew Hampp As certain brands have learned the hard way — via things like $150 million lawsuits — licensing music in the world of...

MIXMAG and BUDWEISER are thrilled to announce their Global Music Cultural Partnership, the BudX Global Program. The partnership from the...

#GettingToKnow by Creativepool Editorial: One could say that Joe Belliotti is in love with the music industry. But even that alone would...

By Cathy Applefeld Olson. Audio consumption—from podcasts to audio logos—is hot at CES, hot IRL. On Spotify alone, podcast consumption...

By Andrew Hampp How Coca-Cola's $10 million bet on a fledgling streaming service called Spotify is about to pay off six years later --...

By Lauren Johnson Today marks the beginning of a month-long, music-led campaign leading up to World AIDS Day from Coca-Cola and (RED)....