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How Coke’s $10 Million Spotify Investment Will Pay Off For Music, Brands & Tech

By Andrew Hampp

How Coca-Cola's $10 million bet on a fledgling streaming service called Spotify is about to pay off six years later -- for music, tech and brands alike. https://www.billboard.com/pro/coke-10-million-spotify-investment-pay-off-music-brands-tech/



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