World AIDS Day Push Uses Music to Reach Millennials

By Lauren Johnson

Today marks the beginning of a month-long, music-led campaign leading up to World AIDS Day from Coca-Cola and (RED).

This is the third year that Coke has partnered with the organization to raise awareness about HIV/AIDS in Africa. Joe Belliotti, head of music at Coca-Cola, stressed the importance of this year’s campaign because 2013 was the first year that more people had access to medication than those who were newly infected with HIV. In 2012, Coke built a social game to support World AIDS Day—which is Dec.

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