top of page

World AIDS Day Push Uses Music to Reach Millennials

By Lauren Johnson

Today marks the beginning of a month-long, music-led campaign leading up to World AIDS Day from Coca-Cola and (RED).

This is the third year that Coke has partnered with the organization to raise awareness about HIV/AIDS in Africa. Joe Belliotti, head of music at Coca-Cola, stressed the importance of this year’s campaign because 2013 was the first year that more people had access to medication than those who were newly infected with HIV. In 2012, Coke built a social game to support World AIDS Day—which is Dec.

Format each of your headings below to Heading 2 to keep your post neat and SEO-friendly.

It might help to break up your introduction into 2 or 3 main points, so it’s easy for your readers to follow. Each paragraph or two should focus on one point.

Check Your Post Settings

Explore the sidebar on the left. You can add media to add color to your post. You can also change the cover image, optimize the SEO Settings, add categories or tags, and much more. Spend some time discovering each tab and learn how you can enhance your future posts.

Add a Closing Message

End by restating your main message. You can sign off with a funny note or an open question.

Use this space to tell readers what they should do next. Invite readers to leave a comment, or add a button with your main call-to-action, e.g., Buy Now or Subscribe.


bottom of page