The new best seller “How Music Grows Brands” is a first of its kind guide to unlocking the power of music to shape culture, drive business and grow brands. Branding experts and music industry leaders Joe Belliotti and Rebecca Jolly provide insider strategies, frameworks and principles to help brands utilize music as your most powerful marketing asset.
- About the Authors -
REBECCA JOLLY is a global business consultant focused on innovative brand solutions for start-ups and international enterprises across the music, publishing, and entertainment industries. Her work has been featured in Billboard, Entrepreneur, and Music Week. Rebecca speaks regularly on industry panels, including Cannes Lions and SXSW, and has also featured as a guest lecturer at NYU
JOE BELLIOTTI is an industry-recognized leader at the intersection of music, brands, and technology. During his time as the Head of Global Music at The Coca-Cola Company, Joe created globally-renowned music campaigns and artist partnerships for the company’s portfolio of brands. His thought leadership is frequently featured in the media, including Forbes, Ad Age, Variety and Fast Company.